§ About Founders · Mission · Principles

Built by operators for operators.

CoLab exists because every one of us spent our first decade in business stitching together vendors, fixing broken integrations, and wishing someone had just built the whole thing at once. So we did.

§ The Story

Why CoLab

We kept meeting the same founder with the same problem.

Every operator we talked to was juggling the same mess. A mailbox somewhere. A registered agent service they forgot they were paying for. A half-built Squarespace site. A CRM they never populated. An LLC filed through a legal services site they regretted using.

Nobody was shipping software. Nobody was talking to customers. They were wiring things together.

We've built every piece of this stack over the course of our careers — production engineering, operations leadership, custom software, consulting, physical spaces, vertical SaaS. The pieces were always there.

What was missing was someone assembling it all into one product. One address. One login. One monthly invoice.

That's CoLab.

§ Principles

What we stand for

Six rules we actually mean.

01

Systems over headcount.

Every problem we solve, we solve with automation first. Hiring is a last resort, not a growth strategy. Our members get the leverage that systems thinking creates.

02

One vendor, not twelve.

The pain of starting a business is mostly vendor chaos. CoLab collapses that. One point of contact, one invoice, one accountable team.

03

Honest advice, honest pricing.

We tell you when a tier is wrong for you. We tell you when a project isn't worth our hours. We don't upsell. We don't gatekeep. You get the real answer.

04

Durable over flashy.

We build things that work in five years, not things that demo well in a pitch. Your website, your automations, your mail pipeline — all of it is made to last.

05

Members graduate.

CoLab is an HQ, not a ceiling. When you outgrow us, we help you transition and keep working with you on retainer. That's the point.

06

No spin.

We don't write in corporate speak. We don't pad our value props. If something doesn't work, we tell you. If something does, we show you the numbers.

The HQ we wish we'd had when we started.
— The founding team
13APPS
Internal systems we've built and shipped
60USERS
Operators on our current platforms
200DEALS
Processed monthly across our ecosystem
1MISSION
Make building a business less stupid
§ The Team

Who's building this

A small team of operators, engineers, and builders.

01 Operations & Engineering Fifteen years across production, operations leadership, and software engineering. Currently ships at Yardi and runs a parallel consulting practice. Core architect of Telosi and HoliX.
02 Coworking & Community Physical space design, member experience, and community operations. Responsible for the feel of the floor and the rhythm of the events calendar.
03 Fitness & Vertical GTM Coaching, programming, and trainer business operations. The reason HoliX exists — and the bridge between CoLab and the P10 community.
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